Conversion Tracking & Attribution
Conversion Tracking & Attribution
Blog Article
Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A variety of ecommerce services are turning to server-side tracking as a way to improve their information collection processes. While it requires a lot more technical knowledge than regular GTM and might introduce extra expenses, it can lead to greater precision and even more reliable information
Pixel tracking uses a piece of code to register conversions on your website. It's easy to set up and less prone to ad blockers.
1. More accurate data
The traditional approach of tracking conversions on a website, making use of pixels, is having trouble with transforming internet browser personal privacy plans. This suggests that the information being sent to Google Ads, Facebook Business Manager and other systems is much less exact than it needs to be.
Server-side monitoring is a much more protected choice that helps to bypass these restrictions, as it's filled from your own domain and treated as first-party code, meaning it's less likely to be affected by ad blockers or other safety and security actions. This provides much more accurate data and a more complete picture of user journeys across networks.
On top of that, this sort of monitoring enables services to track conversions beyond the web site, such as telephone call and in-store brows through, which can be challenging for pixel-based monitoring. This versatility gives marketing experts extra possession over the data they send out, and makes it much easier to adhere to various information regulations. It's also a whole lot less vulnerable to fraudulence, as it's harder for fraudulent stars to control the system by altering the postback link.
2. Better control over information.
Server-side tracking allows organizations to gather and enrich information before sending it to third-party analytics/advertising systems. This improves information completeness and precision, which can assist marketers make even more informed advertising and marketing decisions.
Traditional pixel monitoring relies on JavaScript tracking codes that are put in website site visitors' browsers. These tracking codes are usually blocked by advertisement blockers, which can lead to data collection disturbances and unreliable results. Server-side monitoring allows companies to bypass these constraints and supply precise, regular information that is much less prone to interference.
This type of monitoring additionally allows services to track conversions that happen outside of the website, like call and in-store purchases. This is very important given that new privacy plans such as Apple's Intelligent Monitoring Prevention (ITP) limit the service life of cookie-based monitoring pixels to 7 days. This is an essential reason that S2S is extra reputable for organizations seeking to adapt to these modifications.
3. Much less vulnerable to fraud
Server-side tracking allows organizations to adjust data payloads before it gets to 3rd party endpoints, improving safety and security and privacy. This is specifically vital as various browsers and platforms progressively alter just how they take care of cookies. For example, in iOS 14, Safari will only provide first-party cookie information and will certainly not permit pixel-based tracking. Using server-side tracking, you can bypass these restrictions and continue to track conversions that occurred beyond your web site.
On top of that, server-side monitoring allows you to capture user data directly on your own servers. This eliminates reliance on third parties, which can be susceptible to breaches and privacy infractions.
A server-side tracking system is a set of directions that informs your web site's web server what occasions to tape. This information is after that sent out to analytics tools like Google Analytics and Facebook Company. It's likewise utilized to set off event-based ads, such as retargeting. In contrast, pixel tracking is an alternate technique that makes use of a tiny item of code on your page to accumulate data from users.
4. Easier to real-time marketing dashboards apply
Server-side monitoring is an information collection procedure that occurs on the web site's own server, bypassing web internet browser constraints. This suggests that information gathered by the website/app is first sent to the server where it's processed and afterwards sent to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this method is that it decreases the scope of information monitoring and provides organizations much more control over transmission, making it generally extra reputable. Because of this, it's less prone to data obstacles triggered by things like a broken link or an energetic ad blocker being installed.
With OWOX BI's Server-Side Monitoring, your service can gather real-time conversion data similarly that you would certainly with pixels or a cookie, however this is then passed directly to your marketing and advertising devices on the web server. This enables you to have more exact information and assists guarantee compliance with personal privacy guidelines such as GDPR. Additionally, it also avoids the monitoring restrictions imposed by browsers and advertisement blockers.